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Keywords and Intent

  • Broadcast in Marketing
Marketing Technology

Marketing Technology


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Search engines continue to advance at a rapid rate. Use of keywords is changing to better index content wihtout the need to overemphasize keywords. And the selection of keywords is changing as well... companies must understand the intent of their readers and do a much better job of publishing content that meets their needs. The Edge of the Web Radio team discusses those advancements with Douglas Karr and Marty Thompson from the Marketing Technology Blog.