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Mark Ingwer, Author of Empathetic Marketing

  Broadcast in Marketing

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Dr. Mark Ingwer is a business psychologist, market researcher and the founder and managing partner of Insight Consulting Group, an international market research and brand strategy firm based in Chicago. He is the author of the new book, “Empathetic Marketing”: How to Satisfy the 6 Core Needs of your Customers”, which provides a revolutionary framework to help companies decode and address consumers’ core emotional needs to optimize their marketing and business success.
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Mark Ingwer
Psychology
Brand Strategy
Marketing
Business psychology
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