Our Terms of Use and Privacy Policy have changed. We think you'll like them better this way.

NetworkingCEO: Nikki Pett ~ Relationship ROI

  • Broadcast in Business
Patty Farmer

Patty Farmer


Follow This Show

If you liked this show, you should follow Patty Farmer.
Author, speaker, trainer and philanthropist Nikki Pett entered the world of sales and marketing twelve years ago. She was exposed to “hit and run mentality” marketing training that just didn’t fit her personality. Nikki went on to start her own promotional marketing company in 2002 and has built her business solely on personal relationships and referrals. She practices what she preaches—known as the “notecard nut,” Nikki writes anywhere from 1000-2000 personal notes per year.
Nikki approaches client relationships with respect and enthusiasm and strives to provide concrete and measurable marketing techniques with a vivacious and energetic spirit. Nikki is passionate about helping her clients grow their association rosters, levels of sponsorship and sales success through relationship marketing plans. Nikki has been recognized within her industry with four prestigious Image Awards for creative marketing campaigns using relationship marketing concepts. Recognizing that the bottom-line is directly related to acquiring, maintaining and fostering relationships, the foundation of Nikki’s business is based on adding value to meet her customer’s needs and providing concrete ways to help them reach their goals. She aspires to be someone who will achieve much and who will have given even more.
In her book Relationship ROI: How Associations, Charities, and Entrepreneurs Hit Financial Targets, Nikki explains how to stop wasting your budget on unfocused marketing and dominate your field by applying the strategies in this book. Relationship marketing is the cornerstone to highly profitable growth and will make members, donors or clients so fiercely loyal to your organization that the competition isn’t even a blip on their radar. Find out how to attract, maintain and retain your most profitable contacts to hit record-breaking targets today!