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The Engaged Brand: Xbox

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Have no fear – the Elite Tweet Fleet is here! Xbox gamers on Twitter have found a listening ear at Microsoft - even for the dreaded "red ring of death", the nickname Xbox gamers give to seeing "three flashing red lights" - indicating their console is out of service. For flashing lights or any other problem Xbox users encounter, if they’re on the social web, the Elite Tweet Fleet is ready to jump in and help. What started as an idea for a pilot program has quickly morphed into a way of doing business at Microsoft – a new way - the social way - to help solve Xbox service issues. Hear all about this new service model in a Radian6-Microsft Twebinar, Thursday January 7th, 2 p.m. EST.

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