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Marketing Monday Success Strategies from a Marketing Shrink

  • Broadcast in Marketing
Lisa Bentson

Lisa Bentson


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Choose a Different Way to Think about Selling and Rev Up Your Bottom Line

Let’s face it—anyone who has his or her own business is in sales, but for many, self-promotion is something to be dreaded.  In this interview you’ll learn to reframe the way you think about marketing and avoid ways you may currently be sabotaging your efforts. Get practical ideas, tools, and inspiration you can use right away. Your attitude about and approach to marketing may never be the same again!



Judith Balian spent 20 years in corporate sales and marketing before starting her own business, Excoveries, in 2007. She has worked and consulted for businesses of all types and sizes from Fortune 500 companies to small start-ups, yoga studios, private consultants, and individual practitioners.

Judith holds a masters degree in psychology/counseling from Hofstra University and did post graduate work in expressive arts therapy at Saybook University. In addition to her marketing work, Judith facilitates classes, workshops, and groups to help people grow personally and professionally including a nine-week class based on the book, The Artist’s Way.