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Leads Club Marketing Monday; with Michelle Bergquist

  • Broadcast in Marketing
Lisa Bentson

Lisa Bentson


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How to Build a
Million Dollar Database

One of the biggest challenges for business professionals is how to keep track and organize all your contacts and relationships, along with maintaining the right balance of contact between important clients, business partners, referral partners and prospects.  Who do you contact and when?  Are all contacts equally important?  What can you do to build and strengthen business relationships?  How do you consistently keep track of referral partners who have sent you business versus those you would like more referrals from?  And, how do you keep track of your contacts in a database that makes sense in system and execution?

Presentation Highlights:

·        How to use your database and increase sales results by as much as 40%.

·        How to segment, sort, code, track and profile all your contacts and relationships.

·        How to systematically gather effective business intelligence to build and strengthen your best business relationships.

·        How to find the hidden gold mine in every database.