Marketing Operations: Experience fuels the future

How does your organization implement an efficient and effective marketing function? Does your marketing team have an “operational” framework to meet the demanding life of the modern marketer? The Marketing Operations function emerged from the need for marketing to be viewed as more transparent, agile and accountable. Ten years later, increased C-Suite pressure for marketing to prove their value and contribute to the bottom line, makes Marketing Operations essential.

Resources:

7 Secrets of the Best Marketing Operations Teams

https://www.wrike.com/blog/secrets-best-marketing-operations-teams/

The History of Marketing Operations Infographic

https://www.wrike.com/blog/history-marketing-operations-infographic/