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Nearly a quarter of the surveyed CMOs feel under-prepared to manage major customer touch points. This seems strange considering marketing’s very focus is to attract, nurture and grow customer value for commercial and mutual gain. So what does it takes for an organization to engage with customers on “their” own terms?
Customer Profitability - http://mopartners.com/consulting/agility/customer-profitability/
Business Intelligence - http://mopartners.com/consulting/agility/business-intelligence/
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