This week we will be talking about the creative process and concept ideation and how important is to find that one BIG idea. We will research on the subject and comment our findings. As always we will recap on this week's events and the evolution of our projects as well as adding some dosis of Y5 humour.
MGP's online radio show "The Drum" returns and Y5, the agency created by our boot camp participants have taken it over. Tune in as members of Y5 share industry intellegence and what they have learned through the iCR8 Summer Boot Camp.
Tweet in questions or comments to @Y5Agency or @MGProject and join us in the chatroom as well.
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