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Throughout this week we noticed that most everyone we spoke to described their work as not being advertising. Instead, they create experiences and let the product speak for itself, and then communicate stories made around the product.
For this episode of The Drum we are going to debate what traditional and non-traditional advertising mean and whether traditional advertising even exists anymore. We will also explore the terminology that should be used to describe this new genre of so called advertising.
MGP's online radio show "The Drum" returns and Y5, the agency created by our boot camp participants have taken it over. Tune in as members of Y5 share industry intellegence and what they have learned through the iCR8 Summer Boot Camp.
Tweet in questions or comments to @Y5Agency or @MGProject and join us in the chatroom as well.
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It's good to talk.