Join Marco Giunta And Chris Kieff This week and Every Week to tell you the right way and secrets to traffic
Once upon a time, you could launch mass email campaigns with the assumption that a significant portion of the emails would find their way to a desktop computer.
...He uses it frequently to change his Facebook status, upload vacation pictures, tweet witty opinions, check the weather, browse YouTube videos, text his friends, and check his email—all while he drops off dry cleaning, picks up a latte, walks to the office, and eats a burrito for lunch.
...In fact, there are so many competitors that nothing wins Pete’s sustained attention for long, and you have to be smart to get a slice of it.
...When they receives your message on his smartphone, he is going to see three things, one right after the other. ... If you don’t make the most of it, the preheader may be all that you reads of your email before deleting it.
...Come up with something catchy, or link a plain-text version of the email in the preheader (remember that not all mobile devices can read HTML).
...After you has read the preheader and then opened your email, he is open to encountering any number of frustrations. ... Or maybe you stacked three links right next to each other and his giant thumb can’t open the middle one.
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