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The Importance of Major Gift Fundraising

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Barbara Talisman CFRE

Barbara Talisman CFRE

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A good fundraising pyramid has a strong base of support from many individual donors who give smaller gifts. For many donors, this is their point of entry to your organization. Moving donors up the pyramid through their giving is imperative to building our organizations' capacity to grow and serve our communities. Major gift donors are those we reach out to individually, one-on-one. How we do this effectively is based on donor needs.

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