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8-4-14 SPECIAL GUEST: Peter Froberg on growing sales via the "Freemium" concept

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David Lykken

David Lykken

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What do these companies LinkedIn, Facebook, Dropbox and Hulu all have in common? All of them give something of premium value services for free.  This is call "Freemium".  Can this concept that has worked for technology companies work for mortgage lenders?  

On today’s broadcast Peter Froberg founder of Freemium.org will explain how the Freemium business model can help you grow your business.  He will share with you how you can dramatically change the culture of your organization and the interactions with customers to significantly increase the likelihood of receiving more referrals.

Created BY mortgage professional FOR mortgage professionals, Lykken on Lending is a weekly 60-minute radio program hosted by mortgage veteran, David Lykken. Joining the program each week is Alice Alvey providing a LEGISLATIVE UPDATE, Joe Farr with a MARKET UPDATE, Andy Schell (a/k/a "The Profit Doctor") providing valuable info on FINANCIAL MANAGEMENT and TONY GARRITANO providing a TECHNOLOGY UPDATE.

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