FLR #39 – Better financial control with less effort

‘Managing the finances is the job that most business owners like least. It takes them outside their comfort zone. They feel frustrated and even angry that they don’t have the necessary skills to address all the financial issues arising in their business.’ So says my guest Judith Astles. Following an impressive corporate career with such companies as SAGA and Zurich Insurance, she has now turned her attention to setting up the management-reporting framework for a number of small businesses and has helped save a company from insolvency by producing a financial plan that matched their marketing plan and conviction that the business was viable. Show notes, links and additional resources can be found at the Show Blog (after the show) http://frontline-results.com/radio