FLR #34 – Email Marketing – get better results with permission!

With so many emails arriving in peoples’ Inboxes, it’s getting harder to find ways of marketing effectively with this low-cost tool. Quite apart from fighting through spam filters and staying out of junk folders – the next battle is actually getting your message opened, and read! This week’s guest is Robin Houghton, director of Eggbox Marketing Ltd, an online marketing consultancy based in Lewes, East Sussex, UK. With several years’ experience in permission email marketing, I’ll be asking Robin to talk though the latest regulations we need to be aware of and to let us in on some of her professional secrets. Show notes, links and additional resources can be found at the Show Blog (after the show) http://www.frontline-results.com/radio