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This episode of Los Angeles Business Radio is dedicated to the many independent thinkers who dream of turning their passions into a business. Many already have. Unfortunately, too many find out too late that having a passion for something is not an indication that we will be successful at earning money with our passions.
Whether our passion is photography, cooking, poetry, fashion, art, dogs, cats, music, classic cars, skin care, hair care, child development, hamburgers, etc., we, too often, fail to do the necessary due diligence when we decide to make a business of our passion. Sometimes, as a result, our passion becomes our burden. And, that’s not a good thing.
This episode will cover some of the considerations necessary when trying to “turn passions to profits.” Some of the common mistakes will be talked about. The mistakes will be to know for anyone considering turning their passion into profit.
Host, Kalem Aquil, will share his ups and downs in turning his passion for photography into a business. He will use material from his soon to be released premium training program, Small Business Marketing Tough Love System, a resource that teaches small business owners how to attract more customers to their businesses – passion or otherwise.
One of the challenges for artists and other creative types is that, too often, they do not take the ‘business’ aspect seriously. Many feel that ‘business’ is ‘beneath’ them. And, consequently, they say that they want nothing to do with business. Kalem is very familiar with this mistake because so many photographers are guilty of it. He will share some case study examples as well as offer solid tips that will help the ‘creative types’ to “stop cheating themselves” and show them how to communicate the benefits of their passions to targeted audiences that are ready, willing and able to buy.
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