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Toby Sanchez: Inventor of "Cup O' Protein" Coffee

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with Teresa Kuhn

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On this episode, Teresa talks to Toby Sanchez, co-inventor of the world's first viable hot coffee, tea, and hot chocolate protein drink.     

The story of Cup O'Protein is fascinating.  According to the company website:

Toby Sanchez and Donna McReynolds-Sanchez,are the owners of CUP-O Beverages. They have invented, formulated, and produced the innovative CUP-O Protein Coffee Infusion™, which was formulated specifically for single-serving brewed coffee machines to quickly deliver 8 grams of taste-free, odorless, silky collagen protein through a smooth, heavy bodied dark roast coffee and packaged in Recyclable Pods.  CUP-O’s flavor is rich with notes of toasted nuts and a chocolatey aroma, providing consumers a hot, delicious, and convenient resource for Energy, Muscle Growth / Recovery, Stamina, and improved Focus, unlike anything that’s been on the market.

CUP-O and its investors have experienced a unique road towards its final formulation and launch of its product.   After the Nutraceutical Formulator hired by the Sanchez’s couldn’t figure out a way to full-fill their vision, the company told them “It can’t be done…If the Big Guys could do it, it would have been done by now”.  Donna encouraged the couple to bring the formulation Research and Development In-House, literally.  After 14 months of tremendous trial and error in their Scottsdale, Arizona kitchen, the self-proclaimed “mad scientists” finally found their eureka formula and celebrated what was to become a truly unique innovation for Single Serving Coffee Pods.  It was a long journey and labor of love to find the perfect formulation for their CUP-O Protein Coffee Infusion™ – the World’s First Drip Coffee Collagen Protein blend designed for Single Serving Brewers packaged in recyclable Pods"

 

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