Our Terms of Use and Privacy Policy have changed. We think you'll like them better this way.

Marketing Lagniappe ‘In Search of Your Purple Goldfish’

  • Broadcast in Business
  • 0 comments
Live From Trenton

Live From Trenton

×  

Follow This Show

If you liked this show, you should follow Live From Trenton.
h:43842
s:908810
archived
Stan Phelps needs everyone's help. He's desperately seeking a purple goldfish. We'll discuss the status of his current search for 1001 Examples of Marketing Lagniappe for his new book, In Search of Your Purple Goldfish (www.marketinglagniappe.com). A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in.

Comments

 comments