The Marketing of the AFX, Action Xtreme Football League

American Football is one of the most entertaining, thrilling and exciting shows in the world. The AFX project springs from this conviction and the knowledge that until now the different cultural background made it hard for the wider European public to appreciate and understand it. Beginning in 2010 the AFX will offer to the Italian and European Public a series of entertainment events, like music concerts, artistic performances, extreme sports exhibitions, in prestigious sport venues capable of gathering big crowds. These events will host the championship of a new exciting style of American Football, the Action Football Xtreme. We'll talk with Greg Anderson, Executive Director of the AFX about what how the new league aims to offer and promote, in the whole of Europe, the concept of sport as a real entertainment show where music, dance, and athletic competition all mix together in a new explosive way. Exploiting the knowledge of the European cultures and the emotions offered by both music and football, the AFX (www.afxleague.com) offers a new professional product capable to create and fill a new gap in the market, that will also help towards a “cultural growth” the European public not always used to consider sport as a pure entertainment show.