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AT&T Presents: Listen 2 Learn! MC Hammer

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'90s rap icon MC Hammer didn't earn millions of dollars being a slave to any record label. Rather, he created and marketed his own image from day one.  "Coming from Oakland, I'd watched Reggie Jackson hit all the home runs, and all of a sudden he had a Reggie bar. So I said, 'Wow, they gave Reggie his own candy bar because he hits a lot of home runs,' the "U Can't Touch This" singer tells Scrapplesandwich.com host Travis McPherson. "The next thing you know, Reggie's endorsing a shoe. And then other products.When I became MC Hammer, I said to myself, 'I’m a take the sports model, and apply that to my career. So if, in the event that I raise my profile high enough and have a big enough impact on the business, I may exploit these other opportunities.'"