What Song is Your Company Brand Singing in the Marketplace? with Joie Gharrity

Think of it this way, if you have a favorite singer, that person almost always has a main genre of music he or she sings. If your favorite country music singer started belting out screaming metal rock music on their country album it would leave you confused. You wouldn’t know what to think or expect anymore. Now think of that as it relates to your brand and your business.

Joie Gharrity CEO No.113 Branding

http://www.113Branding.com