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Perspectives on the ROI of Social Media. Social Media has rapidly moved from something your kids did, to something you did keep an eye on your kids, to something organization were told they had to do and now to something organization are beginning to believe is an integral part of their overall marketing strategy. Now, with significant resources devoted to the effort, many organizations are starting to take a serious look at measuring the return they are getting on those resources. Today, we will discuss with Steve Hershberger, principal at ComBlu and Fred McMurray, principal at Mediavine, how organizations (both large and small) are beginning to quantify those returns.ives on the ROI of Social Media with Jim Treleaven.
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