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Lincoln MKX Presents LIVING GREEN: James Young

  • Broadcast in Environment
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Survive 365 host Klarque Garrison sits down with James Young, who's on a quest to empower every American household with solar power. But first, as the CEO of RaStar Energy Solutions freely admits, demand has got to be ratcheted up big time. "You have to put it in people's face. Like every day on the TV you see the new iPhone 5 is coming, so you get ready for it, you save your money for it, and when they hit the market, you want to be one of the first people to have it," he says. "On the solar-energy front, there needs to be some major advertising and marketing campaigns to educate the public on how much money can be saved using clean energy. If I were a developer and I had 100 acres to develop, I'd probably develop only 90 acres of it. On the other 10 acres I'd set up a 100-megawatt solar farm. And all of my tenants or homeowners who came into the deal would be buying into their own engery co-op."