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Limor Schafman Presents: Tom Gerace of Gather.com speaks on Social Networking & Corporate Branding

  • Broadcast in Technology
Limor Schafman

Limor Schafman


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Social networks are booking some astonishing numbers: Facebook 43M uniques in August 2008; My Space 71M in the US and 122M worldwide uniques in August, HI5 had 55M worldwide in that same month.

Tom Gerace founder of Gather.com, a social networking site for the over 30 crowd ("for people conversations and moments that matter")and SMAC (the Social Media Advertising Council) which brings together 25 agency heads from both sides of the social media advertising space to set industry standards. We will discuss the social networking phenomenon, what it means to marketers and advertisers, and what it means when consumers drive brand identity content.