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Ep. 83 Experience Amazing. An Interview with Lexus U.S. VP & GM Jeff Bracken

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John Register

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Jeff Bracken is the Group Vice President and General Manager, Lexus Division Toyota Motor North America 

In his role as Group Vice President and General Manager for Lexus, Jeff Bracken is responsible for new and Lexus Certified sales, dealer development, production, supply, marketing, PR, and customer services, including fixed operations for the continental US. 

Since Joining Toyota in 1978, Bracken has served in numerous positions across the company, many in field operations, including general manager for Los Angeles, Portland, and Lexus Western regions. From 2010-2013 he was vice president, sales, for Toyota Motor Sales, Inc. in Torrance, California.

I was honored to speak to him, his wife and, the Lexus dealers across the country at their "Dealer" meeting at the Broadmoor Hotel and the United States Olympic Training Center located in Olympic City USA.

Get a glimpse into the culture of Lexus and how they created the new normal in the Luxury car industry. 

John Register is a long jump silver medalist and American record holder from the 2000 Paralympic Games in Sydney, Australia. His business, Inspired Communications International, LLC, shows business leaders how to "Hurdle Adversity, and create their new normal" through his change management experiential keynotes.  Folllw John on all social media platforms at Johnregister.com  

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