Seizing an emerging trend in adult coloring, P&G Alum Grace Lenon has created a unique coloring book that has a "give back element."
-made it differentiated by featuring designs inspired by stained glass (others were mostly featuring gardens/flowers)
-focused on a clear n narrow target... church goers...yet made sure it did not alienate non-church going people or people from other religions (as this was sold in SG which has a mix of religions);
-packaged nicely... ready for gift giving...included color pencils so it can be used immediately... the whole idea of instant gratification
-completed in 2 months (we work best under crunch timing :-))
And...most importantly, it was done for a good cause.... all proceeds were donated to build a primary school and house for the Canossian sisters in Myanmar.
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