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Gracefully-Yours presents Life Lessons with Grace Lenon debuting her book

  • Broadcast in Marketing
Lessons Learned

Lessons Learned


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Seizing an emerging trend in adult coloring, P&G Alum Grace Lenon has created a unique coloring book that has a "give back element."

-made it differentiated by featuring designs inspired by stained glass (others were mostly featuring gardens/flowers)

-focused on a clear n narrow target... church goers...yet made sure it did not alienate non-church going people or people from other religions (as this was sold in SG which has a mix of religions); 

-packaged nicely... ready for gift giving...included color pencils so it can be used immediately... the whole idea of instant gratification 

-completed in 2 months (we work best under crunch timing :-))

And...most importantly, it was done for a good cause.... all proceeds were donated to build a primary school and house for the Canossian sisters in Myanmar.