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GPO Presents CEO in 10 with Greg Muzzillo, founder of Proforma

  • Broadcast in Marketing
Lessons Learned

Lessons Learned


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GPO Presents CEO in 10 with Greg Muzillo, founder of Proforma. Hear the origin story of Proforma and why customers love this company.

Greg Muzzillo opened up his business services company, Proforma, for franchising in 1986. Nearly 30 years later, the company’s franchise portfolio includes more than 750 owners around the world, all specializing in ecommerce and multimedia and printing and promotional products services. Greg Muzzillo’s company ranked as one of the Best Places to Work by Counselor magazine, a publication of the Advertising Specialty Institute (ASI). The Advertising Specialty Institute (ASI) serves as a resource for participants in the $19.4 billion advertising specialty merchandise field, these being the suppliers and distributors of promotional 

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