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GPO Presents CEO in 10 with Jack Quarles, author of Expensive Sentences

  • Broadcast in Marketing
Lessons Learned

Lessons Learned


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 GPO Presents CEO in 10 with Jack Quarles- Expensive Sentences. Conversations have consequences. Discussions lead to decisions that shape the future for individuals, families, companies, and nations. Too often these decisions are derailed by faulty logic and false constraints. These pitfalls are not simply hidden, but deviously veiled in the guise of wisdom, truth, and common sense.

Through historic examples, business stories, and personal anecdotes drawn from decades of experience, Jack Quarles illustrates the prevalence and impact of flawed reasoning.

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  • “It’s too late to turn back now” mixes persistence and momentum with fear of change to tell us that altering our course is not viable.

  • “We’re too swamped to look at that now” plays upon our time famine and perceived busyness to prevent us from even considering things that might improve our future.

  • “We’re different” twists the reality of uniqueness into the myth that rules don’t apply or that circumstances prevent a person or group from doing more.

  • “We trust them” reflects good intentions but can lead to imprudence, sometimes with devastating consequences.

  • “We can’t afford to let him go” exposes a belief in irreplaceability, which can trap a team into false constraints, added cost, and unnecessary risk.

  • “We can probably do that ourselves” seems to reflect prudent thrift but often leads to unexpected costs and mediocrity.