Gracefully-Yours presents Mentoring Monday with Betsy Gray of 4wordwomen.
In her current position as branding agency principal, Betsy consults with startups, small and mid-size companies by project, on retainer, or as a fractional CMO / Marketing Director to deliver a range of marketing services.
Betsy's early career as an advertising agency designer and art director led to a management position on the client side. As creative director of a global beauty company, she gained solid experience managing teams, budgets, and timelines. Navigating the creative team through an e-commerce launch, international expansion, shifting product mix, and the sale of the company while achieving 200% revenue growth in her 12-year tenure was a career milestone.
Direct reports describe Betsy as a persuasive vision-caster, clearly communicating individual, team, and company goals whether they are collocated or distributed. She works to identify what motivates each team member; redistribute responsibilities to leverage individual talents; offer creative team building activities and development resources; and conduct timely, candid performance evaluations.
Visit www.gracefully-yours.com for more information.
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