CEO in 10 with J.P. Kuehlwein focusing on the topic Rethinking Prestige Branding.
JP Kuehlwein is Executive Vice President at Frédéric Fekkai, a New York-based prestige salon operator and
hair care brand and an Outside Director of Smith & Norbu, a luxury optical frame maker in Hong Kong. He
draws on over twenty years of hands-on experience in managing brands at Procter & Gamble across markets in
Europe, North America and Asia. JP holds degrees in international management and business analysis from
the universities of Reutlingen (Germany), Reims (France) and Lancaster (UK) and enjoys sharing his business
and branding insights with students and marketers across the globe.
You have practiced Mass Marketing strategy at P&G. How is Ueber Brand Marketing different or similar?
Do you thrive on paradoxes?
Why should brands consider expanding into the prestige/luxury classes with better quality/higher retail pricing?
What are your seven core principles?
This program is presented by When Core Values are Strategic, a book written about P&G Alumni leading through their core values. Purchase today on www.amazon.com.
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