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Mentoring Monday presented by 4wordwomen.org with Heidi Rasmussen

  • Broadcast in Lifestyle
Lessons Learned

Lessons Learned


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Start your week off with a jolt of wisdom from 4wordwomen.org, America's popular mentorning organization for professional women. This week's program features Heidi Rasmussen.

After 27 years in the retail industry, Heidi took on a new challenge. From corporate life to entrepreneurship. From fashion retail to the benefits industry. At JCPenney, she went from floor associate to Divisional Vice President of Store Environment & Communications and led the largest brand launch in JCPenney history. In her current role as a co-founder and COO, she launched freshbenies, a 24/7 call a doctor service and health discount card that helps busy families save time, money and frustration on their healthcare. No matter what the product or service, she’s learned that people want brands that engage them and help simplify their life. Even more, they want brands to follow through on that promise. That’s what she does.


This show is sponsored by Gracefully-Yours greeting cards and journals. Visit www.shop.gracefully-yours.com for discounts for 4wordwomen.org.