The Transformed Traveler discusses sensory travel with the incomparable Pauline Frommer.
The Frommer family has made a lasting mark on how we travel. From generation to generation, their family's focus on our enjoyment as travelers has literally changed the landscape of the $15 trillion travel industry.
In 1957, Arthur Frommer, a young corporal in the U.S. Army, wrote a travel guide for American GIs in Europe, and then produced a civilian version called Europe on $5 a Day. The book ranked popular landmarks and sights in order of importance and included suggestions on how to travel around Europe on a budget. It was the first travel guide to show Americans that they could afford to travel in Europe. Arthur Frommer returned to the United States and began practicing law. During that time, he continued to write and also began to self-publish guidebooks to additional destinations, including New York, Mexico, Hawaii, Japan and the Caribbean. Call into 646-727-2255 and talk live with Pauline Frommer.
This show is sponsored by AAA and their world class travel journals. Visit www.shop.transformedtraveler.com for discounts on America's favorite travel journals.
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