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Gerard van Grinsven with Cancer Treatment Centers of America is our guest

  • Broadcast in Lifestyle
Lessons Learned

Lessons Learned


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It is commonly known that cancer effects people of various genders and cultures differently, but a new survey reveals that the motivation behind cancer treatment, and therefore the courses of action that should be taken, also vary by these same gender and cultural differences.


74 % of Caucasian patients are motivated by the desire to live a healthy life

79% of African American patients are driven by faith and spirituality

84% of Hispanic patients were motivated by family responsibilities

They results varied for studies of men and women as well.

To learn more about the survey results, including gender and cultural gaps in attitude and treatment, CEO of Cancer Treatment Centers of America, Gerard van Grinsven, shares his insights on the survey findings and what they mean for patients, caregivers and healthcare providers.