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Cracker Jacks pulls off surprises for loved ones with Surprise Inside Project

  • Broadcast in Lifestyle
Lessons Learned

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This morning, Aditya (“uh-dit-YA”) Varanasi, director of marketing for Frito-Lay and one of the key marketers behind the new campaign, joins us from New York with the details.Who doesn’t love a great surprise? Turns out, we all do. A national survey out today found that nearly three-quarters of American families say their best memories involve surprises.


The survey has become the centerpiece for “The Surprise Inside Project” – a nationwide movement designed to help parents rediscover what they already know is true: there are so many creative ways to have fun together without spending a lot of money.






In today’s increasingly fast-paced society, it’s easy to default to big-ticket gifts and experiences when looking to create memorable family moments. However, the company has found that small surprises and experiences are just as impactful as extravagant gestures. In other words, you don’t have to break the bank to create an awesome experience for your family.

Now through July 31, 2014, fans can visit Facebook.com/CrackerJack to join The Surprise Inside Project by sharing details about how they want to pull off small, yet impactful surprises for their family and friends. With this information in hand, the company will fulfill hundreds of these surprises, each up to $20 in value. The lucky participants will receive a customized Cracker Jack-branded box with a surprise inside based on his or her submission request.


What Life Lessons Listeners Will Learn:

  • Why the CRACKER JACK brand is surprising fans this summer
  • How your listeners can get involved with The Surprise Inside Project
  • Why the brand is putting emphasis on small surprises and experiences