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Johnson & Johnson, the Official Healthcare Sponsor of the 2014 FIFA World Cup™, announced today the launch of the Champions of Care program in the United States to shine a spotlight on people who go above and beyond to do extraordinary things in caring for others.
Developed by Johnson & Johnson for the 2014 FIFA World Cup™, the Champions of Care program invites individuals across the country to celebrate the most caring people in their lives. Based on the company’s philosophy that one act of care can inspire another and ultimately, create a more caring world, individuals can visitwww.careinspirescare.com beginning today through April 4 to share their own Champions’ stories and nominate them as Champions of Care. From these stories, six finalists will be selected and profiled. Public voting will occur from May 5-25 to select the grand prize winner who will attend the 2014 FIFA World Cup™ final match inRio de Janeiro on July 13.
“As the world comes together this summer for the FIFA World Cup™, Johnson & Johnson will honor those who selflessly care for others each and every day,” said Holly Means, Vice President, Corporate Equity Strategy and Sponsorships, Johnson & Johnson. “Through Champions of Care we will share inspiring stories and recognize those who make a real difference in their communities and the lives of many around the world.”
It was discovered that more than half (52%) of Americans believe that our nation has become less caring over the past five years. Karla Martinez, co-host of Univision’s Despierta America, was named ambassador for the Champions of Care program in the US and helped launch the program at a primary school near Miami.
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