The State of Black Radio

A couple of weeks back, NYC experienced what many of us have experienced for years. The destruction of what many of us grew up knowing as black radio. Black Radio is now known in radio and more importantly, advertising circles as, “urban” and “contemporary hits radio.” It is no longer about local personalities like Donnie Simpson, The Boodah Brothers (RIP DJ Law), or DJ Red Alert. It is about finding that lucky jock that has the marketability and work ethic of a Tom Joyner to become the one voice that blacks go to for dialogue. But with that comes great responsibility. How do you entertain, but yet not be a buffoon? How do you inform but not come off boring? And then there is the music.

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