Originally established as a copywriting service, Jo’s business morphed into Content Coaching 2 years later. She realised it was better to ‘teach the man to fish, rather than fish for him.’ Jo loves working with those who are experts in their field, but who struggle to communicate their expertise succinctly and authentically. Her clients are motivated to leverage their experience so they can serve more people, whilst living a lifestyle they’ve purposely engineered. She works 1:1, through group programs and workshops, and on immersion retreats.
Now, 8 years on, she’s embracing change again, opening up space to do more of what she really loves – speaking on stages, facilitating and leading groups of people to change through events, masterminds and retreats. Still with a strong storytelling focus, her newest evolution involves helping Experts become Transformational Leaders. She help them transition gracefully by ensuring they have clear direction, absolute focus, and can deliver their expertise in their unique voice via a solid body of work (read: book, program, keynote speech or blog).
Jo’s business is the fuel for her brain and where she does her best ‘adulting’. It also happily provides an income and the freedom to do the other things she loves: vintage wares shopping, cuddling her cats, walking her new dog, reading magazines, exploring new countries, scrunching her toes in the sand, singing, gym-ing, and volunteering her time to a couple of local charities, foundations and her children’s school.
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