Mindshare Minute - Show Bonus
Bob Burg is one of most caring people on the planet so it's no surprise that he's written a book about how to develop Ultimate Influence by making others feel genuinely good about themselves. Listen to Libby's last show to hear her conversation with Bob about his new book, "Adversaries into Allies: Win People Over Without Manipulation or Coercion."
When you think about competition as a process of winning people over rather than manipulating or coercing them into buying, it reframes the process. Listen to Libby's further thoughts on the topic when she explores some ways you can stay a step ahead of the competition - including the one thing that can be an absolute brand-killer!
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