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CONNECT: Establishing the Authentic Emotional Link (Chapter 4)

  • Broadcast in Entrepreneur
Libby Gill Radio

Libby Gill Radio


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Join Libby each week when she interviews business leaders, bestselling authors, and idea generators on nnovative topics straight from the pages of her latest book "Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands."

Guest Expert
Todd Nordstrom

CONNECT: Establishing the Authentic Emotional Link

Did you know that most decisions - including buying decisions - are based on emotions rather than logic? That's right, whether we know it or not, we feel first and think second. Discover how creating emotional connections can lead to deep and lasting brand loyalty.

In our Innovators Interview, Libby talks with Todd Nordstrom, CEO of thought leader consultancy, Yodel. Todd has ghostwritten twelve New York Times, Wall Street Journal, USA Today and Amazon.com bestselling business books (reaching nearly 10 million book buyers). He has planned and strategized the marketing and launch of nearly 60 national and international bestselling titles, and has been the ghostwriter of countless feature articles appearing on Forbes.com, Bloomberg Business Week, Fast Company, Inc.com and Harvard Business Review. He is a featured contributor on numerous business-focused blog sites including OC Tanner, BizRibbon.com, and many others. Todd has also written, built, and marketed face-to-face and online training programs for many of the world’s most recognized authors and companies. He has written speeches and point-of-view articles for some of our nation’s most recognized political figures. And he has helped lead the creative direction for countless brands throughout America.