“We are what we repeatedly do. Excellence, then, is not an act but a habit.” - Aristotle -
Join Libby each week when she interviews business leaders, bestselling authors, and idea generators on innovative topics straight from the pages of her latest book "Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands."
Wendy Winks, Featured Guest Expert Partnerships, Marketing & Business Development Utopia Entertainment, Inc. UtopiaWorldwide.com
COMMIT: The Non-Negotiable Promise of Excellence
Chances are you're juggling multiple projects, competing agendas, and looming deadlines at work. So how do you stay committed to brand excellence, delivering a top-notch customer experience every single time you're at bat? Libby helps you define and deliver Excellence at Work in your organization.
In our Innovators Interview, Libby talks with Wendy Winks, senior executive in charge of partnerships, marketing and business development for Utopia Entertainment, Inc. With a 20-year history in brand and business development, Wendy describes how she and her teammates at Utopia commit to bringing their clients' creative visions to life.
In our final Q from U segment, Libby answers a listener question about whether professionals should market themselves within a specific, narrow niche or if they can go broader with their brand positioning.
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