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This episode of The Marketing Mojo Show covers maintenance musts to protect and enhance your website, the online hub of every small business. More often than not, the owner of a small business is the chief cook, bottle washer, marketing czar and webmaster. Launching a website is only part of the equation, for it requires regular TLC. This is where Darnell Smith comes in. He is the Founder of Business in the Black, a web development company that builds custom websites for businesses to manage themselves and he will bring his years of experiences and insight from working with small businesses to guide listeners through:
For small business owners who list webmaster as one of their many responsibilities or others who might be anxious after discovering "other duties as needed" includes updating the company website, this show is not to be missed. Get the conversation started and use the hash tag #mymarketingmojo to comment on the question: Does your business have a dedicated webmaster, an outsourced webmaster or do you handle it along with other responsibilities?
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