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Multicultural Marketing Resources

  Broadcast in Business

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Sharifah Hardie interviews Lisa Skriloff, President, Multicultural Marketing Resources, Inc.

Lisa Skriloff is the founder and president of Multicultural Marketing Resources, Inc. (MMR), established in 1994, a public relations and marketing firm representing the leading experts in marketing to Hispanics, Asian Americans, African Americans and other ethnic and lifestyle groups. Her company publishes Multicultural Marketing News, an award-winning, newsletter that provides executives with business resources and journalists with story ideas and contacts. MMR publishes an annual directory, The Source Book of Multicultural Experts, which lists 200 contacts across industries. The Multicultural Marketing Resources Library, serves as a resource center for professionals in the industry. Multicultural Travel News (e-news) and Multicultural Speaker’s Showcase are the newest MMR Launches.

Ms. Skriloff has been a guest speaker and moderated panels on Ethnic Marketing at the Direct Marketing Association Emerging Markets Conference; the Health & Beauty Association Global Expo; and the IIR and SRI’s conferences on Direct Marketing to Multicultural Markets, Marketing Financial Services to Multicultural Markets, and Multicultural Markets Online. She teaches "Marketing to the New Majority: How to Reach the Multicultural Consumer," at New York University's (NYU) Center For Marketing and at the University of Wisconsin – Milwaukee Institute for Diversity Education & Leadership. She has taught the workshop “How to Establish Yourself as an Expert” offered by The Seminar Center in NYC and has been a guest speaker at Florida State University Center for Hispanic Marketing Communication. She has been quoted in The New York Times, Advertising Age, The Wall Street Journal, among others on multicultural marketing.
Lisa Skriloff
Public Relations