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Operators of businesses go to great lengths to protect their inventory, equipment and other physical assets. However, many overlook a very important asset, leaving it vulnerable to theft. A failure to protect this asset could cost the business much in profits. The asset I am talking about is trademarks. A trademark is any name, phrase, design or color that is used to identify the source of goods or services. Owners of a trademark should take certain steps in order to maximize the value of their trademarks and to protect them from infringement.
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