Trademark Basics

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Chicago Legal Latte

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Operators of businesses go to great lengths to protect their inventory, equipment and other physical assets.  However, many overlook a very important asset, leaving it vulnerable to theft.  A failure to protect this asset could cost the business much in profits.  The asset I am talking about is trademarks.  A trademark is any name, phrase, design or color that is used to identify the source of goods or services.  Owners of a trademark should take certain steps in order to maximize the value of their trademarks and to protect them from infringement. 

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