Meredith Eisenberg

The Launch Ladies Cafe

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Join us at the Launch Ladies Cafe for bite-sized tips to attract more customers to your business online.

On-Demand Episodes

Our second week looking at the Lead Capture stage of the Sales Cycle. This week we discuss the conversion rate benefits of Clarity - in design, copy, and purpose. For our Appetizer we answer a question from Andrea as to where on... more

Continuing with our theme of the Sales Lifecycle, we move onto the topic of lead capture - getting your visitors to become customers. For our Appetizer, we answer a question sent to us by Shelley who asked us how much information... more

In this episode of the Launch Ladies online marketing cafe, Meredith and Jasper cover how to use social media to attract paying customers into your community. The episode starts with a question about how to run Facebook... more

This week, Jasper and Meredith talk about growing your list. For the appetizer, Meredith answers a question about how to get your LinkedIn contacts into your e-mail list (and why this might or might not be a good idea). Meredith and Jasper... more

On the menu this week: In answer to a listener question, Meredith and Jasper discuss the ins and outs of publishing your first E-book. For the main course the discussion continues on the E-book theme with what to do when you get to... more

On the menu this week: Knowing what your customers are looking for. Jasper and Meredith discuss how to learn what is trending online in social media. For the main course, Jasper shows us how to create a customer persona based on your... more

Welcome to the St. Patrick's Day edition of the Launch Ladies Online Marketing Cafe. For today's appetizer, Jasper talks about all the changes that have been made in Google+ including the new timeline cover size, local reviews, and the... more

This week's podcast is all about accepting payment online! The appetizer: Meredith and Jasper answer a question about which payment system to use when wanting to sell products online. The entree: The difference between using a... more

This week's podcast is all about teleseminars! The appetizer: Meredith and Jasper answer a question about which platform to use when you are first starting teleseminars. The entree: Why you need to be doing teleseminars and... more

This week, the Launch Ladies are talking about how to use Pinterest in your business. For the appetizer, Meredith and Jasper tackle a listener question about how to choose the right domain name or thier new site. For the entree, Jasper... more
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