Meredith Eisenberg

The Launch Ladies Cafe

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Join us at the Launch Ladies Cafe for bite-sized tips to attract more customers to your business online.

On-Demand Episodes

The Launch Ladies work at a coworking space in Albuquerque, New Mexico, called Convivium Coworking which is celebrating its one year anniversary this week. ??It was Convivium's environment of collaboration that was really the... more

The Launch Ladies work at a coworking space in Albuquerque, New Mexico, called Convivium Coworking which is celebrating its one year anniversary this week. It was Convivium's environment of collaboration that was really... more

For this week's podcast we have interviewing a special guest - Liza Magcale of Toronto based eLiaise.com who provides administrative support and phone answering services to businesses. For our Appetizer - We talk to Liza about a... more

This week we look a interesting and cheap way to get a lot of publicity on the back of major news stories - newsjacking. For our Appetizer we discuss the new Twitter Lead Generation "Cards" which allow users to opt in to a tweeted offer... more

This week we examine the stage of the Sales Cycle that deals with customers referring new business to you and how to encourage them to do so. For our Appetizer we answer a listener question from Shelley who asks, ?Local... more

This week we examine the stage of the Sales Cycle that deals with upselling to customers who have already purchased from you or chosen their purchase. For our Appetizer we talk about why certain emails end up in your Gmail spam... more

This week we examine the stage of the Sales Cycle that deals with Customer Satisfaction. For our Appetizer we answer a question from Kelly who asks "what should you do if you make a mistake with one of your clients?" For our Entree... more

This week we move to the next stage of the Sales Cycle - Nurturing Prospects - having thoroughly covered how to optimize Lead Capture in previous episodes. For our Appetizer we answer a question from Suzanne who asks how often... more

Our final week looking at the Lead Capture stage of the Sales Cycle. Previously we discussed how distractions can stop visitors from following through on a call-to-action. One thing that can compel them to take action is by giving them a... more

Our third week looking at the Lead Capture stage of the Sales Cycle. Previously we discussed how anxiety can stop visitors from following through on a call-to-action. The other main cause of failing to convert visitors into customers... more
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