Meredith Eisenberg

Meredith Eisenberg


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In Business, A Little Improvement Makes A Big Difference

  Broadcast in Business

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Welcome to Episode 41 of the Launch Ladies Online Marketing Cafe podcast.
We reiterate last weeks announcement about our new business automation platform -
For our Appetizer today Meredith has a little rant about an answer given to a client of hers who when, during a live event, she asked whether or not she should invest in a particular piece of software, was told that she should if she wanted to make her business grow fast. 
For our Entree we discuss the idea behind Perry Marshall's book "The 80/20 Principle" and look at the idea that even a small increase in particular aspects of your business - like visitor numbers, conversion, order value and profit margin - can cumulatively make a significantly large increase in your overall business results. We brainstorm some ways to make that increase.
For Dessert we discuss how you can use Twitter to very quickly and easily split test the effectiveness of different headlines for your blog posts.
conversion rate optimization
80 20 rule
Split Testing