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There was no episode last week because we were attending a conference in Houston, and Meredith immediately followed that with a retreat in Sedona. So this episode is dedicated to discussing the benefits to your business of attending live events.
For our Appetizer we discuss Jennifer's question as to why you would spend the effort and money going to a live event when there are so many more easily accessed virtual events.
For our Entree we discuss how to get the most out of attending a live event.
And finally, for our Dessert section, we discuss the myth that live conferences are only about making the sale.
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