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Episode 32 - Communicating with Diverse Audiences

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Meredith Eisenberg

Meredith Eisenberg

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Welcome to episode 32 of the Launch Ladies Online Marketing Cafe.

For our Appetizer this week we answer a question from Kelly who asks "How do I find out more about who exactly my customers are?"

For our Entree this week we have a special guest chef interview with Susana Rinderle, one of our fellow Convivium Coworkers, and who talks to Meredith about how diversity - in terms of ethnicity, age, geography and gender, can impact the way you communicate effectively with your customers, especially if you are doing that communication in a situation where you aren't getting the visual clues we get when we talk to each other in a face-to-face situation. - like when you are communicating online and through email, for example. 

For our Appetizer this week we continue the theme in terms of better knowing your customers by talking about what it is that you should be tracking in terms of information about your customers.

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