Trimming the Deadwood From Your Email List

The internet is abuzz with talk of Yahoo recycling their old emails and Gmail organizing your email into tabs, so for our Appetizer we are talking about how to use the new Gmail tabs, or even how to turn them off. 

For our Entree we talk about what you need to do as a business to trim the deadwood out of your email list - or even whether you should!

For our Dessert we return to the subject of Gmail's new tab filters and ask whether  they they usher the end of email marketing as we know it! Some marketers are touting the end of the eBook and having to return to using postcards through the mail -  or are their fears merely creating an unfounded new myth - we look at the open rates.