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Welcome to Episode 28 of the Launch Ladies' Online Marketing Cafe. Being summer, and with Meredith's daughter off school, the Launch Ladies are podcasting from poolside chez Jasper this week!
For our Appetizer, Meredith's daughter, Suzanne, asks what she should do about the fact that Yahoo are opening up some of their old no-longer-used email address for reuse by others, and what you should do if those addresses are in your email list.
For our Entree we discuss the importance of following up when your businesses uses Groupon to attract new customers, and highlight some of the things we are doing with Infusionsoft to help in their Groupon deal's follow up. We will be publishing a blog post about the details of our follow-up campaign for Studio Sway's Groupon in the near future - so watch our blog for that. And if you are interested in knowing how to do a Daily Deal that works for your business you can sign up for a free copy of our ebook - Daily Deals - Disaster or Diamond in the Rough.
For our Dessert Meredith extolls the virtues of Snap App, an App for iPhone or Android that allows you to capture the information from business cards and initiate follow up calls or emails - that is if you are an Infusionsoft user.
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It's good to talk.